business of makeup

Business and Life

Although it may seem we have been neglecting things of late that is far from the truth. Business and life has continued all be it a little quieter due to changes within the family that have slowed down some of our more ambitious plans, we are still working hard and will be posting increased updates and launching our creative director JamesC’s website very soon having secured a new domain tailored to his working plans.

We are very much on top of the work we have and arranging some very important meetings that will lead to a series of collaborations within the film and commercial sphere and JamesC will be working closely with the Sons of Adonis line on ad campaigns with other new elements being discussed for the future of the brand, in the meantime we are working with JamesC on the ad campaign for the range and in particular the sample kit that we will be blogging about soon.

There is also a real push with artist Stewart Nicol Soutar on the commercial that will see our team and in particular JamesC, working on ad campaigns and additional merchandising projects that have been discussed for the new year.

In summary, there is so much more to the business that we are building slowly and this is giving JamesC in particular, a much needed boost after the last few months where the focus and energy has been inward rather than outward.

Stay tuned for further updates and news.

A Must See Brand: Narrative Cosmetics

As a makeup artist by trade, I am always looking for new options to add to add to my working kit that will add to my work or give me a wider range of options. Having found Narrative Cosmetics, in particular the FX range, I am really excited about the possibilities to create and for my work in film and TV the budget friendly side that will be a major plus going forward.

While the range offers up a wide array of beauty oriented products, it was the cream palettes from the FX range that first caught my attention and after a little research I can see there being so much more to the Narrative Cosmetics line that needs to be seen.

The FX range covers all the basics and with the addition of a YouTube channel with tutorials, you can utilize the range to create anything from a simple bruise to a creature with minimal fuss and maximum impact. Designed to meet the highest professional standards Narrative Cosmetics is fast becoming the go to brand for creatives across mediums.

Competitively priced, and expanding the range to support a wide range of requirements, you can go from theatrical to HD standard easily and with film and TV being a primary focus of my work, access to silicone compounds for quick wound creation or going old school with wax, the medical grade adhesive is a must see for the cost alone, Narrative has the scope to be a real kit staple.

If you are a makeup artist, no matter the stage of your career, passionate about FX and makeup then I strongly recommend you check out the range from film to fashion you will find something that will boost your kit and open up new potential in your creative work without losing out on quality.

To learn more about the Narrative Cosmetics range see:

Narrative Cosmetics Website.

Narrative Cosmetics YouTube.

Narrative Cosmetics Instagram.

Narrative Cosmetics Facebook.

Source: https://narrativecosmetics.com/

A New Addition To The Lost Library

A new addition to the lost library is the fantastic book by Begona F Martin titled Special Makeup Effects & Prosthetics - An essential guide, a truly fascinating and well structured look at the potential of special FX and prosthetics aimed at the cosplay market, it offers up a wealth of information, resources and tips that will be beneficial to a wide range of creatives from makeup artists working in media to cosplayers looking to up their game.

With her extensive background in the arts as well as FX, Begona’s (BB to her friends) book is to me, a must read for those looking to expand their knowledge and test the waters of flat moulds and silicone, with step by step images and detailed explanations of each process with cost-efficient recommendations that will help those on a budget looking to get more creative in their work taking you through materials and techniques in a way that is easy to follow and insightful.

From the images to the text, it is all created by Begona over two years showcasing absolute passion for not just the special FX industry but sharing the skills that she has gained over the course of her career.

To learn more about the book or to purchase from her range of ready made FX or just to follow her work see:

Begona F Martin Website and Store.

BBFX Etsy Store.

Begona Martin Instagram.

Cosplay Instagram.

Source: https://www.begonafmartin.com/product-page...

Talking Business with Lukey Lukey

Something we find fascinating is the desire and passion behind brands, Lukey Lukey is a great example of this with the line already gathering attention we wanted to find out more about the beginnings and future of this eye-catching collection.

Lukey Lukey is a curated, yet all encompassing color range that has really grabbed people's attention. Can you tell us more about the line and how it all started?   

 It all started for me during the lockdown. I had been working in the beauty industry as a stylist, colourist and educator for well over a decade, and I had just started a new career as a freelance beauty editor. It was a nice change of pace from the type of work I had been doing for the longest time. I always felt like there was something missing from my career. Whenever I achieved what I set out to do, I wanted to move on to the next thing immediately. I never felt fully content with what I was doing. Finally, it just hit me: I need to start my own brand. Once I had that "Aha moment", everything just became really clear to me. I was grateful to be working fully remotely at the time because it gave me enough time to research everything that I’d need to know to start my own business. The hard work started there, but my vision was crystal clear, so to me the hardest part was already complete. 

When you were designing the Lukey Lukey range what was the driving force behind the look?   

 Lukey Lukey, it’s branding and everything about the aesthetic is like something that’s been trapped inside my head that’s always been yearning to break out. I can’t explain how easy it all came to me. It didn’t even “come” to me, I just let it all out. I knew exactly how I wanted everything to look, how I wanted the logo to be styled, the type of models I wanted to use, everything just flowed very easily. Getting to be creative and design all of this was a dream for me. My mother is an artist and she painted the original artwork, with me instructing how I wanted it to look. It’s such a fond memory of the brand's creation. 

You chose to lead with a cream blusher collection for your brand, is there more planned for the future and can you share with us your plans?   

“ Yes! Blush is very near and dear to me and my journey in beauty! I was always self-conscious of blushing and having rosy cheeks, so it was me taking back my power!”

Trying to celebrate our insecurities – as difficult as that may be at times. I also find blush interesting in terms of colour theory; colour has always been my passion, in every avenue of my life. I have so many plans for future launches and where I want the brand to go. A collection takes such a long time to create, I started planning the second collection before Dream Cheeks – my first collection – even launched! 

Is there any advice you can offer to aspiring entrepreneurs entering into the beauty industry? 

 It’s competitive, so you need to have a very clear idea of what you want to create. Once you know what you want and you are confident in your choices, trust your instinct. Nobody knows what you want to achieve as clearly as you do. It’s great to have a few people to bounce ideas off, but once you make a decision you need to have the confidence to stand behind it. Running a business is difficult enough without doubting yourself, you need to be sure of yourself, always. 

To learn more about the brand or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Source: https://lukeylukey.com/

Sons of Adonis Concealer: A Kit Must Have

We are incredibly proud of our association with the Sons of Adonis range, so much so our creative director JamesC, was able to consult and is extremely grateful to have a concealer brush with his name on it as part of the collection. As a concealer aimed at the men’s grooming market we can see the advantages for both the consumer and professional and will address key aspects of this here.

With a current 3 shade range, this is a good pro starting point for mixing and will easily fit into your working kit and offer up a premium product that not only works but suits a wide range of different applications.

In what has become an increasingly HD world, men are more and more expected to be camera ready for meetings and presentations, TV appearances, film work and family photographs to name but a few occasions that are integral to life now.

Something as simple as a touch of concealer can wake up your look for an interview, or presentation in the office, and lets not forget the ever present Zoom calls that we are frequently asked for these days. Yes, I too have had to “Zoom” and give speeches and needed that little extra edge that Sons of Adonis gives to make me look respectable.

From a makeup artist perspective JamesC understands that a product like concealer needs to be pro grade (which this is) and stand up to the rigors of a shoot as well as look natural in the real world.

The Sons of Adonis range is our personal go-to for work across genres and features heavily in the work of the lost for good reason and we plan to show why with a Q and A blog with founder Shakti Sood who developed this range and has put a huge amount of time into the product to meet the needs of his clientele.

To learn more about the range or to purchase see:

Sons of Adonis Website.

Sons of Adonis Instagram.

Source: https://sonsofadonis.com/?ref=6nbsli2xrup

Lukey Lukey Cream Blush Revolution

As many will know, JamesC has an obsession with blush, so when he came across the debut collection from Lukey Lukey of 4 universal shades of cream blush it was a match made in heaven.  

Luke Nolan the founder behind the colour collection has developed this to be a consumer dream and an artist must, from the chic blue packaging to the carefully curated cream colours, this brand is designed to meet artistic standards and colour theory methods while enhancing beauty with minimal fuss and maximum impact.

From a purely artistic point of view this range has the hallmarks of a bridal staple, a film/TV artist must, and an editorial plus when it comes to a working kit and throw in the potential to sell the product in your salon Lukey Lukey Blush is set to be a go-to across the spectrum.

Produced in Europe, the range may be small but has the potential to make a big impact and has the support of The Lost Creatives team as well as our own JamesC who is already plotting out looks for this spectacular blush. 

To learn more about the collection or to purchase see:

Lukey Lukey Website.

Lukey Lukey Instagram.

Lukey Lukey Facebook.

Lukey Lukey TikTok.

Source: https://lukeylukey.com/

Timeline Updates

While the blog and other elements have been very quiet of late, we do apologize for this, it does not mean we have been idle. In fact it is the opposite with so much in the works we have had to set deadlines for projects and new launches before time really ran away and we lost track of what is being done.

Some of the domains we own are now due for renewal and we are using that as the baseline for soft launching websites and taking down some of the older work to make things as clean as possible.

With a wedding under our belt, in what will be a two-part package, there is some really beautiful images coming from that which will showcase our creative director and founder working as well as our beautiful bride.

Lost Creatives is going to be changed dramatically as well with new galleries being worked out to match the upcoming Lost Project Media site that will be the home of our video and print work, a mix of editorial and commercial campaigns, more on this later.

James will be launching a fresh new site which as a makeup artist he wanted to be a whole set of new work all tailored to the lost identity and brand and completely different from his previous site with a focus on the commercial.

In the next week we will be doing a very interesting set of blogs piece about indie brands that popped up on our radar and will be playing a part in the working kit of our house artist. Both of which are interesting and will offer very different perspectives on a makeup kit as well as product usage and placement.

With an end goal of updating not just the websites but our other networking sites such as Vshowcards, by August we will be well on our way to the whole new look and entirely different brand identity than when we started and it is truly exciting to see how things have developed from where we began.

Project Notes

A habit our creative director JamesC picked up when living in India that we are actively pushing again, is keeping a notebook and pen to hand, ideal for writing down phone numbers or emails, sketching ideas for photos or as we know he did frequently, outlining plots for TV or film projects.

JamesC has in the last few weeks come up with ideas that will work as short films for festival entry or expanded into a much longer concept that need to be padded to suit the plans for 2023.

Festivals are going to be a very heavy focus of the work ahead, we have spent a lot of time checking options of annual, quarterly and by far our most favoured, monthly film festivals that take film and photo projects.

Of course our favourite book for filmmakers “Don’t F*ck Up Your No Budget Film” by Ivan Peric, plays a heavy part in our thinking because this insightful first hand account of low budget creation is designed to shape your work into a commercial project and works well with our own thinking and add to this the very savvy and again, first hand account of Patricia Jones book “Opening Doors for Working Class Actors” which when combined with Ivan’s book has the scope to create a great combination and open up the projects we have to fresh talent and with the right focus and marketing (kept within a budget) see a series of smaller films and Web TV projects built with a commercially viable slant that will benefit all involved.

We will be using the Vshowcards site for casting and actively encourage people to check them out not just because we think it is a fantastic network site, but for the various casting calls that are available.

Expanding notes on our plan will be slow released through the blog and we will be working hard to get this push running with the Lost Agency supporting it and of course led by our own JamesC who will be front and centre with upcoming interviews including the Behind The Scenes Podcast, amongst the other elements at play.

Stay tuned for more updates and sneak images of our notes.

Mykitco Brush Box: The Artist Solution For Shoots

When it comes to kit for pro makeup artists (and aficionados) Mykitco has become the go to brand focusing on brushes, tools and storage, they are an artist brand at heart understanding not just the changing face of the business but being on top of the creative needs of its customers base which is why the latest addition to the range: My Brush Box TM is a savvy addition to the brand.

As we all know, how we work as artists has changed with people being more aware of hygiene and looking closer at the way we store our kit, brushes in this case being one of the most important, the Mykitco Brush box is a real plus on that front for a number of reasons:

Brushes can be packed to suit the work at hand with multiples for a shoot being placed in the box on both sides or *as illustrated above, with brushes and small palettes that can be stored quickly and easily to access during a shoot in a set bag such as the Backstage Buddy available in small, medium and now a large backstage buddy option, without risk of damage as they roll around in the bag.

With its core of artistry led design at the heart of the business, it is no surprise that artists including our own JamesC, have taken the brand on as go-to for their professional needs.

To learn more about the Mykitco range or to purchase see:

Mykitco Website.

Mykitco Instagram.

For details on their pro discount click here.

Source: https://www.mykitco.uk/products/my-brush-b...

Working The Makeup Dept Budget With Desired FX

In the world of film and TV, budgets can be the biggest constraint alongside time, to the creative process. For the makeup department often this means we have to search out cost-efficient options to create a particular look or downgrade the process to fit the money available, thankfully, there are services like Desired FX that can help with this and give you a budget-friendly, professional add-on to your kit that will push the department ahead.

From silicone wounds to scars, tattoos including bruising and standard designs, Desired FX offers up a range of products that will work for most scenarios and even offers a studio custom service to allow further scope for creativity on a budget.

With increasing options in the digital market from Amazon to HOD TV (Horror on Demand), the indie film sector has never been so popular with the on-demand film/TV sector becoming bigger year on year, but budgets being tight in the circuit, having the option of a team like Desired FX who can provide cost-efficient options for the FX department, there is scope to bring a different dimension as a department head working smart with the available funds.

To learn more about Desired FX or to purchase see:

Desired FX shop ( 10% off on all products with the promo code "JamesClark10")

Desired FX Instagram.

Desired FX Facebook.

Source: https://www.desiredfx.co.uk/

Revamping The Lost Sites

We are going to be working on the Lost sites over the next two weeks allowing us to decide what is and isn’t working, change out images, and update affiliate links and partnerships, we are incredibly lucky to have some amazing brands supporting us already and we have projects that have been completed (but shelved due to other aspects of work underway) that will be used to update the sites.

From a professional stance, in particular to the makeup side, our creative director and head of makeup JamesC’s website has already been reworked to make it cleaner and simpler to navigate, he has chosen several brands to work with including Mykitco (check out the pro discount program for eligibility), Illamasqua Pro will become a featured brand soon, and of course Sons of Adonis (JamesC personally consulted with the owner of the range and the brush).

Two small projects for the festival circuit are being written and developed with a view to expanding into a full-scale TV series, an idea we have wanted to really push forward with for a long time, with the festival path we can tailor our choices to suit garnering awards for the team including the makeup, actors, and director to help with promotion.

*This means we will add to the roster very soon to help with the creation of projects, and a new TV production site will be a part of this planning.

We are really pleased that our main site, The Lost Project, is gathering attention (organically) and continues to be a source of information on the consumer side, the book reviews and makeup stories are proving to be popular which is something we are incredibly proud of.

More changes are coming and it is truly exciting to be working on the lost group expansion. Stay tuned for more updates and news.

Travel and Meeting Contacts Featuring vShowcards

We are really pleased when people reach out, especially when our contacts who have taken time off, come to us to talk about working on something fresh which has been happening a lot recently especially with photographers and a few actors who feel that the time is right to start working on smaller projects to stretch their muscles a little after the uncertainty of the last two years.

Naturally, this has given us the impetus to think a little more deeply about concepts and start stockpiling items that may seem strange but will in the long term be of advantage to us, such as the mix of ready-made prosthetics, butterflies, and other items that would on the surface seem strange.

In addition to this, we are planning a trip to London, part buyers trip and part meet up with friends, although the timing for this has been a little tricky due to family commitments, there are advantages to this that aside from being able to shop, we can discuss plans with the team at vShowcards gaining further insight their upcoming changes (which look to be amazing), our creative director JamesC is already a member which is another reason we want to sit with them and work out some details and add to his profile with strategic work.

What we are planning for is trips to the major makeup retailers, meeting with clients/friends, then returning to Scotland to work on additions to the sites across the board. There is something to be said for this plan that goes beyond the obvious networking, it really is about finding new sources of inspiration on route.

The scope and potential of this trip should be interesting and be a welcome break from the background work we have been doing.

To learn more about JamesC or the vShowcards site see:

JamesC vShowcards.

vShwocards official site.

Source: https://www.vshowcards.com/

Adding To Your Pro Kit For Makeup Artists Featuring Mykitco

In our last blog, we talked about the books we are adding to our working library which included two fantastic makeup books and one on filmmaking which we thought would be beneficial not only to the team but to our readers.

Now we want to talk to the makeup artists out there and remind you that your kit is important, more so now than ever with changes happening on a regular basis and guidance altering how we work collectively, this admittedly varies by company and by budget, none the less it is a good time to invest in solid kit staples that will ensure you are working smart in the new year from fashion and print through to film and TV.

Mykitco is one of the brands that does feature heavily in our creative directors working kit and with a plan in motion to split the kit into 2 parts (more so the tools) a sale is always a good time to buy up brushes and other accessories especially when they are pro-grade and high quality.

What this means for JamesC, is that rather than a full array of kit items brought in and cleaned in stages, he and the rest of the team will focus on small projects that will allow space to clean and in terms of space reduce the need for a larger table so limiting things to 6 f each brush and careful planning for the looks to ensure that we are working smart, and in a time-efficient manner across commercial projects and our festival plans.

*It is worth taking the time to apply for the pro discount available from Mykitco as this will allow you the flexibility to add to your kit over time and add new items as and when you need them.

For further information on the Mykitco range or to follow them across social media see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Source: https://www.mykitco.uk/

Adding To Our Book Collection

With the Christmas and New Years’ break in midflow, we wanted to take some time to add to our collection of books for work both in filmmaking and of course in makeup artistry (at the behest of our creative director JamesC). Naturally, with Boxing day sales, and gift cards in our pocket it was a really good time to add to the collection and give us time to read up on new techniques and look at some other perspectives.

Of course, we wanted to share the top 3 books that have made our list and give a brief overview of why we bought them starting with:

Don't F*ck Up Your No Budget Movie!: Inexpensive Filmmaking In This Content-Hungry Age by Ivan Peric, aside from the title (which immediately grabs attention) this was one that from the chapter list alone spoke to the team because it does talk in terms we are thinking and puts the emphasis on the commercial aspect of filmmaking, so we did purchase the book in hardback for our collection. We will be going into more detail on this book for the blog soon with the support of the Author, so stay tuned.

Don't F*ck Up Your No Budget Movie! Amazon UK.

Don't F*ck Up Your No Budget Movie! Amazon USA.

A Complete Guide to Special Effects Makeup 3 by the Tokyo SFX makeup workshop, was a real plus as it will add dimension to the collection and be in line with our second makeup-oriented book, which is one that will be bought in again as a backup. Focusing on cuts, scars, and wounds, this book offers up a different perspective on techniques that we are really interested in and want to integrate into our work next year.

A Complete Guide to Special Effects Makeup 3 Amazon UK.

A Complete Guide to Special Effects Makeup 3 Amazon USA.

Special Effects Guide Of Real Human Wounds and Injuries By Mr. Benito Garcia iii, a must for anyone interested in film and TV makeup, this is a truly graphic and comprehensive book that covers different aspects of bodily injury and shows you in real terms what they should look like making it entirely possible to replicate this with special effects.

Special Effects Guide Of Real Human Wounds and Injuries Amazon UK.

Special Effects Guide Of Real Human Wounds and Injuries Amazon USA.

We have other books coming and within the collection but these were real standouts and worth sharing as we move forward with our own plans and goals.

Christmas Consultations and Other Business

The Christmas season (and by extension New Year) is always interesting for the Lost Creatives team. Our creative director JamesC has been working with a few regular faces pre-show in a private capacity to plan out makeup for the stellar talent Alex Robertson, currently appearing as Dame at the Falkirk Town Hall, alongside his usual work with brands.

As an old friend of the company Alex Robertson has been a supporter and a real boost to our morale, and to have him come to JamesC for advice was a genuine pleasure, he is not only an exceptional talent on stage but a respected character actor for a wide range of TV shows, indie films, and much more, so to be able to support him was a real pleasure and in truth a running laugh as he is a comical person to be around with self-deprecating humor that always makes us laugh out loud. For further information on the show, Beauty and the Beast, click here.

On top of this, we have been doing other types of consult work from PR advice to script work breaking down the financials (in basic form) to help a few indie projects that were stuck with a few minor details. We are incredibly proud of the work we do and appreciate that people see us as a viable source of information and of course promotion for their projects.

In the New Year, we are going to be taking some calculated risks and going public with our work which till now has been for clients and we have had to sign waivers preventing us from showcasing the work, frustrating but nonetheless important for our growth as a team and a company.

While we finish off some of the background work we have before we close for a few days of well-earned rest, we wish all our followers and everyone in the media industry a Merry Christmas, we look forward to coming back in the New Year with more news and updates.

Hitting Deadlines

Working from home and doing multiple blogs, consulting with production companies, and doing costings for projects has been fantastic, it has allowed us to be a part of the creative field and opened up conversations with potential collaborators for the next year. What it also means is we have been able to set deadlines for work and give ourselves flexibility on the stock we have with a view to curating and adding what is needed for the near future.

As you can imagine we are now close to one of the deadlines for an in-house project, small, but nonetheless important. So within the next 10 days, we have to complete a minimum of 3 shoots that will be submitted for a competition we have had our collective eye on for a while now.

It also has been a good time to work on a marketing plan for the new year, which is scarily close and our creative director and head of makeup JamesC has now got a profile with the fantastic vshowcards which is in need of some small updates but is officially live!

Something we have discussed at length is websites, JamesC will revert to his old website soon with some much-needed changes as we have a huge amount of his work saved on the old site, we felt it made more sense just to edit and relaunch versus a rebuild.

Another option we are reviewing and giving serious thought to is an electronic notebook to reduce our paper use or at least a tablet with a good note keeper app, with so much in the market changing we are working to keep on top of this and be as practical about our work as possible.

Stay tuned for updates and further information.

Creating a Story and Building the Brand

Creating a Story and Building the Brand.jpg

When Lost Creatives was first started it was about a journey and finding a path, in that time we have covered a wide range of people’s stories and given a voice to some amazing filmmakers who have helped bring our creative narrative as well as their own, to the public domain.

Over the next few months we plan to add to the stories in a more visual sense, with so much of our work having to be held due to publication terms, it will be fun to finally be able to showcase the work that has been done in the background by our creative director and head of makeup JamesC. Some new portfolio pieces are being finalized with the JamesC portfolio site (frustratingly) taken longer than planned we will be reverting back and reworking the current site with the new content and bringing in a much more cohesive workflow across the sites we already have with the additions of showcasing his work as a photographer into the bargain.

When it comes to production, there is some light at the end of a long tunnel, we have chosen two TV shows to produce along with two short films that we will use as entry back into the market, and with our work with some Amazingly talented filmmakers when it comes to cost, we have been able to work the angles and find additional avenues of marketing, sales, and of course open up our team to different potential projects outside of horror and thriller.

Naturally, we will be working with vshowcards who have been fantastic and are rapidly gaining ground in the production realm and have even got Bollywood on their side which is an amazing coup for the team.

In the next few weeks, we will be making a return to social media with the Lost Creatives and Lost Agency Instagram being updated with new work and some experimental shots we have been playing around with as part of a planned concept.

More news and updates on The Lost coming soon.

Backstage at The iKons Show featuring Girl Meets Brush

With the return of live events, it was a true showcase of talent both on the catwalk and behind the scenes, at The House of iKons show. Featuring the makeup and hair team of Girl Meets Brush, fashion week is back with a bang.

As one of the leading off-schedule events during London fashion week, The House of iKons has returned to the global stage with a show that gives a voice and platform to designers from across the spectrum, but it is the backstage area that really is where the work happens. Having worked on countless live events myself, I know that is no mean feat to prep an army of models which is why teamwork is a must.

The Girl Meets Brush team showed they are up to the challenge and led by founder Lynn Mills, they created a makeup and hair showcase that was both translatable to the real world and very much high fashion without losing stride. The look had to work for multiple designers and a range of skin tones which to their credit, they made this look effortless working seamlessly on what is a significant and important fashion event with the world’s press capturing every detail.

House of iKons is a top-tier show with designers from across the globe so the backstage crew needs to be on top of their game and The Girl Meets Brush team pulled it out of the bag with grace and style.

To learn more about Girl Meets Brush or The House of iKons see:

Girl Meets Brush

Girl Meets Brush Pro Team.

Girl Meets Brush Shop.

Girl Meets Brush Facebook.

Girl Meets Brush Instagram.

Girl Meets Brush Twitter.

The House of iKons

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Source: https://www.girlmeetsbrush.co.uk/proteam

House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Source: https://www.houseofikons.com/

Whouknow a New Marketing Tool

We were really intrigued by the idea of the site Whouknow for marketing targetting the creative side of the world and opening up doors to new and interesting prospects with both clients and collaborators. The site itself is straightforward to set up and our creative director JamesC has already thrown his cap into the ring and created a profile.

“There's no such thing as buyers and sellers in creative communities, which is why Whouknow works the way you do. We've also thrown in a bunch of other features that'll make your life a whole lot easier.”

Whouknow offers the option to set a base budget and offer your services to projects on other terms such as barter, it has real scope for marketing and has gathered some interesting talents to the table who are open to opportunities and marketing their skills through the site.

Naturally, we plan to use this as a part of our upcoming projects and where possible source additional team members to the fold for this. In fact, with our 3 shorts and a small-scale commercial/showreel project in the works, this could be something positive and give us access to a host of new faces to work with which is a real boost to our goals both short and longterm.

We recommend you go check out the site and see the potential for yourself:

Whouknow website.

Whouknow Instagram.

Whouknow Facebook.

Whouknow Twitter.

Source: https://whouknow.co/